Introducing Cutie Oils: organic, cruelty-free, and vegan cuticle oils created by nail technician Erika Berthelot. Designed to revive damaged cuticles, Cutie Oils offers three unique oils that moisturize dry, brittle nails, restoring them to a plump and hydrated state. In creative collaboration with ORA Creative Agency, we develop a brand identity, graphics system, and packaging that represents the essence of Cutie Oils. The brand's inclusive and community-driven approach is reflected through bold and playful colors, typefaces, and a focus on self-love.