Dott's visual identity embodies the core values of empowerment, inclusivity, and self-expression that are central to the founder's mission. The humanistic design of the logo reflects a sense of sophistication and intimacy, resonating with the market positioning of its intimate care products. The clean, contemporary typography fosters clarity and openness, mirroring the brand’s dedication to fostering transparent, stigma-free conversations about women's wellness.

The color palette was carefully chosen to evoke a sense of calm, comfort, and confidence, perfectly aligning with the brand’s values of body positivity and self-love. Soft, muted tones create a welcoming and inclusive environment, while vibrant, bolder accents represent empowerment and the strength in embracing one's sexuality and wellness. Additionally, the logo icon draws inspiration from the wave patterns of the device, symbolizing the natural rhythm and flow of the body, reinforcing the brand’s commitment to harmonizing well-being and pleasure.